About

My journey as a designer began in 2021 with an online course. I was immediately fascinated by the depth of the field and how it is congruent with my interests in art and psychology.

As I gained experience, I realised that every design should serve a purpose. This is something I strive to embody in my work and deeply appreciate in others. I prefer to take a holistic approach, paying attention to details while keeping the company’s overarching strategy at the forefront of my focus.

I’ve had the opportunity to explore different places and cultures. I’m Ukrainian by origin, lived in Thailand, and have been based in Sardinia, Italy since 2018. These experiences have ignited my curiosity about navigating cultural differences and have underscored how the culture we are raised in profoundly shapes our interactions with others and our perspective of the world.

With a master’s degree in psychology, I’m genuinely curious about the psychological aspects of user experience: what motivates users to engage with a product, how to craft interfaces that resonate with those motivations; the impact of design choices on users’ emotions and satisfaction; effective ways to understand users’ pain points and create designs that address their needs.

I’m continuously learning, whether from books, courses, surroundings, interactions, or failures; and always strive to extract insights from various situations.

Outside of work, I enjoy practicing calisthenics, playing board games, reading books, watching movies, and spending time with my husband, our two kids – Khrystyna and Adrian, and two cats.